The For Every Victory campaign celebrates the power of sport and self-belief to transform people’s lives.

With the technical high-fashion sports collection, H&M celebrates the power of personal victories. The campaign is fronted by inspirational personalities who have all achieved their own victories, whether in sport or through life experiences.

Working closely with H&MS creative team we developed fixtures to stand alongside these dominant figures and the atmospheric backdrop. Laser cut from sheet steel and powder coated matt black with intricate diamond detailing, the steel was folded to create a series of trays and flat plates that bolted together seamlessly.

The palette in black, grey, dusty pink and gold sat beautifully against our smooth cool concrete product risers which echoed the urban landscape of the imagery.

The pop up space echoed the ethos of the collection - there’s no compromise on either style or performance.