Neom’s first standalone store was set to become the hub of the village offering inspiration, education and 100% natural products to support living a happier and healthier life.

The natural manzanita branches spanned nearly 5meters and were wrapped with softly illuminated cotton lanterns in the delicate pastel pallet prevalent across the space.

The set up was organic and our makers worked by hand with the natural curve and form of the branches to create a fluid shape. The branches sat in harmony against a stepped suspended lace canopy that softly backlit the form.

As space and time were tight onsite we planned the installation well in advance setting up and marking the installation points at our Greenwich studio. All fixings were set into the branches so no obvious joins were on show.

The result was a weightless and natural form that complimented the space and ethos of the brand.