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H&M BEAUTY

To celebrate the latest beauty collection, H&M launched a pop-up beauty emporium in the heart of East London offering in-store treatments and a VIP shopping experience.

Building on the success of the beauty POP UP designed and installed by HATCH at the Oxford Street flagship store, we were asked to reconfigure and build for installation in the Shoreditch event space.

Our existing framework transposed effortlessly creating treatment stations and numerous areas for product display. We produced further bespoke units in the same slick powder coated metal with a mixture of gold mirror and frosted acrylic shelves to fit out the space.

The gorgeous integrated gold capped lighting created the practical light needed, whilst Neon signage and elegantly positioned floral displays gave the space a lux and feminine aesthetic creating a unified emporium environment.

 

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FRED PERRY - DOVER STREET MARKET