H&M - ALEXANDER WANG

The hotly anticipated collaboration launched at both Oxford St and Regent Street stores simultaneously with a live event and pop up store that HATCH delivered in unison.

The exclusive launch event was hosted at the Regent street store and VIP shoppers entered under our electric Ceiling grid, comprised of over 100 metres of chasing LED batons flashing the length of the store and illuminating the collection below.

We constructed an imposing boxing ring style DJ stage, painted flat black and complete with upholstered black leather pads and fixings.

Our black metal display fixtures housed the merchandise perfectly and the event had visitors queuing down the street.

At the Oxford Circus pop up we created a stunning chasing LED backwall to halo the product, set alongside tickertape signage and more brand fixtures.    

 

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FRED PERRY - DOVER STREET MARKET