SIBOS - LONDON
Taking place in the UK for the first time, HATCH were on home soil and out to impress at the biggest ever Sibos gathering.
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The conference theme – thriving in a hyper-connected world – looked at the challenges and opportunities that mass digitalisation and data-driven relationships present for the Sibos community.
With this in mind HATCH created a space that was calm and cool – an antidote to the hype.
We introduced a handmade timber divide punctuated with the natural textures and soothing quality of living plants in geometric ceramics.
The meeting area was reduced in height, ambiently lit and subtly wrapped in brand graphics designed to echo contemporary living rather than an exhibition space.
With our focus on the mantra “making complex things simple” we enclosed all structural fixtures and fittings behind stretched panels of fabric, all softly rear lit.
The greeting desk was fronted with a wooden hand crafted sign – all of these touches drew a step back from the prevalent corporate approach and provided Equiniti with a fresh and inspiring space to meet and do business.
All materials were sustainable and responsibly sourced and correctly recycled following the dismantling of the stand.