SIBOS - BOSTON
Sibos is the world’s premier financial services event, bringing together 7,000 decision makers to do business and collectively shape the future of the financial industry.
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Following the success of SIBOS Dubai 2013 HATCH headed to Boston.
We drew inspiration from the beautiful harbour that was the setting for this event.
Sue Foley (founder of Peterevans) had captured the pristine whiteness and uniformity of the vertical masts and contrasted this imagery with her photos of a boat following years of service, with its encrusted curves and bleached colour.
Boston is a notoriously tricky place to exhibit – as well as being one of the world’s most expensive places to exhibit it also requires that you supplement foreign labour with a 1:1 ratio of local union labour.
These requirements had budgetary implications and following the design stages we submitted a detailed tender document to various build partners both local and in the US partners to ensure we secured the best possible build solution and to stretch the budget as far as possible.
A successful addition to this year’s stand was the overhead lighting raft and partial glazing across the meeting area.
The stand was light bright and open on all sides to ensure no potential exchanges were missed.