FRED PERRY - BRANDS UNIT
This Modular Shopkit unit creates dynamic flexibility when displaying an evolving range whilst retaining a clear and consistent brand identity across core and independent retail spaces.
Working with Fred Perry’s VM teams and directors we designed a unique kit of parts forged in black steel, distressed burnt oak and industrially welded parts, with graphics printed direct to plywood. The finish was rudimentary and raw, perfectly complimenting the new aesthetic that was being developed across Fred Perry stores at the time.
Working to a modular system of 3 sizes the generic parts were compatible across any retail space and were designed to be quickly and easily hand assembled by the store staff. HATCH followed the design through to bespoke carry cases and instruction packs to enable safe storage and quick updates.
To date we have delivered 80 + units worldwide