GIRAFFE HEADER.jpg

JACK WILLS - SAFARI

Jack wills shot their summer collection on safari and wanted to bring a sense of this captivating environment into their window scheme.

Inspired by the craft of origami and the simplicity of slotted toys, our design of these charming giraffes evolved. The bleached colour of the wood evoked images of a hazy African landscape and drawings and handwritten passages from a diary were printed onto the plywood to tell the story in fragmented snapshots.

The “tower” of giraffes ranged in size from 1 meter tall up to a soaring 3 meters.

Every giraffe arrived flat packed and was easily slotted together onsite by the stores VM teams.

 

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H&M - SPORTS

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FRED PERRY - ICE LAUREL