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H&M SPORT

When H&M launched their new sports range they invited HATCH to produce the flagship scheme, working from concept design to installation.

Echoing the rugged yet urban design of the showcase collection HATCH created layers of raw perforated steel, haloed by coloured LEDs. The effect of layering dots creates an optical illusion known as the Ben-Day process and this effect added movement and intrigue to the installation.

Bold 3D signage projected from the backwall and met the customer at the window creating floating signage.

The walls were vinyl wrapped in a brushed chrome, over printed with a distressed tarnish to maximised the luminescence of the scheme.

 

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FRED PERRY - AKANE

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JACK WILLS - SAFARI