As part of the Brands affinity with this historical venue and their iconic status borne of the era, HATCH helped Fred Perry showcase their story in accurate and authentic detail.

Bespoke build and fixtures, props and sourced artifacts integrated the product seamlessly.

Rare documented footage was housed within replica TV’s and classic embroidered badges that adorned any twisted wheel goers outfit were replicated as oversized emblems.

Images of Northern Soul dancers modelling the collection were transformed into lenticular (moving) imagery. Echoes of dancehalls past, scattered with chalk were reimagined on the window bed.

To maintain brand consistency across Fred Perry’s Retail Partners we photographed the props and generated a digitally printed replica of the display for roll out.