We designed and installed this striking arrangement of over 50 consecutive white posts in varying heights which elevated the new collection high above Oxford Circus.

The simple aesthetic demanded precision so the base was engineered and CNC cut to ensure accuracy. Poles were steel and coated in flat white powder to give a flawless finish. The shoe risers simply slotted into place allowing them to be moved once the display was installed.

The mirror topped plinth created a dramatic depth to the display and the product was offset against the clinical white finish.

Instore a second freestanding display created a hotspot that heroed the product whilst being practical for customers to shop.

These installations appeared in the flagship store as a unique commission.