Across the UK Jack wills stores were adorned with over 200 giant freestanding pinwheels in a range finishes, from sun-bleached Pastels, to vibrant Fluorescents and an exclusive botanical print in the Kings Road store to celebrate Chelsea in Bloom.

The Jack Wills flagship store in London’s Covent Garden went bright and bold! We created a vast arch spanning the width of the store front, adorned in a striking array of fluorescents, stripes, gloss and matt finishes.

Customers entered through a cascading curtain of over 300 pastel pink and blue mini pinwheels reaching 5 meter high.  The effect of the curtain was as beautiful and delicate as the original handmade craft intended.

One of our stand-out Summer projects. Bright and bold. Love it!