A Gin wheel is notoriously heavy so to answer that first question HATCH  replicated the authentic appearance by art working and CNC cutting MDF layers, hand finished to create the depth and shape of each wheel. Bespoke metalwork was fabricated alongside to fixed them together. We dyed over 500 metres of rope in the Pantone matched colour and all marine fixings were original to securely tether the display.

Product was hung from the winched rails and display shelves and floated effortlessly amongst a myriad of layered polka dots. The vinyl dots were applied to a transparent backdrop, walls, ceilings, floors and as a decal on the window.

We received great feedback from Fred Perry’s Directors on the project as they felt it balanced the unique collection with a distinctive design that truly heroed the product.