London fashion week is the time to get noticed, and HATCH ensured H&Ms flagship store was unmissable with these towering 4m light batons.

Each unit was fabricated by our workshop so unavailable elsewhere. Mannequins stood atop our simple MDF plinths, seamlessly vinyl wrapped to melt into the stylish backdrop of graduated steel effect vinyl that reflected the luminance of the tubes with stunning effect.

The new Season starts! and H&M envisage an industrial exposed light grid to frame their new collection. We engineered the framework from aluminium, crafting bespoke bolt-through plates and prewiring the many LED batons in sections to give this project the flexibility needed to install by way of one very small door in one night. Sidewalls were clad in mirror to create an infinity effect and all metalwork and fixings were exposed with surfaces left unpainted to evoke a look of structural expressionism.